In recent decades, the human connection within our food system has all but disappeared. Consumers often have no idea who produced their food or where it even came from, let alone what the social and environmental implications of the production process are. Meanwhile, farmers have no idea where their products end up and what a consumer is willing to pay for it and based on which criteria. The only thing left for them to compete on, is price.
The radical transparency offered by blockchain technology has already been presented as a potential solution to reintroduce the human connection to our food chains. In this info sheet, we explore the ways in which digitalisation and blockchain technology can help bridge the gap between farmers and consumers, so that our food chains can operate on a more holistic basis.
Download the report here.