Extremely low prices for an expensive product
Vanilla is one of the most expensive spices on earth. Still, many of the people growing it live on less than US$1 a day and suffer extreme income insecurity.
The companies that source from the Malagasy vanilla farmers can and should help them to break out of the cycle of poverty by ensuring that they receive a fair price for their vanilla.
Providing a fair pay will give farmers an opportunity to break out of the poverty cycle and take better care of their families, invest in insurance to recover from unexpected externalities, invest in new crops, and have savings to fall back on.
Fairfood works on having solid methodologies in place for assessing a fair price. Furthermore, we engage with key multinational brands and flavour houses sourcing vanilla from Madagascar to increase their awareness on the issues farmers face, and to ensure that they make commitments to policy and practice changes towards fair trade of vanilla that ensure Malagasy farmers receive a fair price for their valuable product.