Genevieve is the Principal Founder of AgriLedger, a FinTech venture that works on a blockchain pilot project with fruit farmers in Haiti, sponsored by the World Bank. With AgriLedger, Genevieve aims to empower agricultural producers by democratizing their access to financial services and improving the transparency of the supply chain. She explains to Fairfood how she envisions her mission.
With a 25 year career in the banking business, how did you come to make the cross-over to FinTech with focus on the potential of blockchain technology?
“I’ve been working in supply chains for money for many years, helping bankers and treasures find better ways of keeping track of the cash. When I uncovered the blockchain technology, I realised that it provides us with a lot of opportunities to start to trimline the supply chain. The blockchain is about removing intermediaries and unnecessary stash in the supply chain of money.
Having grown up in Haiti, I’ve seen the plight of the smallholder farmers, and how they struggle to make sufficient money out of their crops. Bringing those two together, I saw a new technology that people would be able to understand and that could address inequalities by creating trust in supply chains.”