Currently in the application you can see how much nutmeg has been harvested and sold by the farmers involved in the project. New information can be viewed live immediately. As the journey of the nutmeg progresses, the verification of the claims ‘good price’ and ‘good quality’ can also be viewed. The farmers verify with an SMS that they have been paid the agreed upon price. That the nutmeg is of good quality is determined by different quality checks in labs, which will be put into the system with blockchain technology.
“We are very enthusiastic about this project”, says Harold Ploegstra, category manager at Coop.”More and more consumers are asking for transparency and the honest story. This progressive project from Verstegen offers exactly that and fits well within our sustainability ambitions.”
Verstegen and Fairfood are expected to provide insight into other herbs and spices in 2019 and 2020 using blockchain technology. “We want to invest in sustainable trade relations with all people behind our products,” says Driessen. “That starts with identifying the farmers. Blockchain technology allows us to do that.”
For the editors
For more information, interview requests and/or images, please contact:
Marije van der Vorm
Corporate marketing manager bij Verstegen Spices & Sauces
Manager communicatie bij Fairfood
Verstegen stands for creative and surprising innovations in the ‘food branch’. For sustainability, quality and boundless service. Always at the service of our customers, the customer is central and always based on the idea that there is one kind of quality: the very best. Because only with the best quality you can create the most beautiful flavors, the tastiest products and the most special concepts.
This best quality starts at the origin. There is where the most beautiful ingredients can be found. Here we work together with local farmers on the purest herbs and spices. From here we have everything in our own hands. From transport to self grinding and safe processing. We have been doing this since 1886 as a family business, with the 4th generation at the helm.
Fairfood is working on a transparent, honest and sustainable food system. We do this using fair tech (including blockchain technology) and together with the stakeholders involved in this system. Our mission: well-informed consumers and only food on our plates that has been produced by people who can live in dignity, respecting the environment and making everyone progress socially and economically.
Coop is a result-oriented, independent cooperative that, conscious of its social position, provides an optimal package of foodstuffs and related products/services to consumer and entrepreneurial members. Coop has grown by working together. We do this for our customers, but also with our customers, because: together you make the difference. Coop has 290 supermarkets nationwide, 145 of which are branch offices and 145 are run by independent entrepreneurs.