Jerone Brugman (36) is comfortable in many settings. He’s not misplaced on the Zuidas or in a hip coffee bar. Brugman’s enthusiasm is contagious and can carry you back to his days of being a skillful cocktail maker. A few years ago he started his own speciatly coffee label: Ikigai Coffee. This is not just another coffee label; Ikigai Coffee is Jeroen’s contribution to a better world.
Jeroen built his Ikigai Coffee from the wish to make a positive impact on the lives of coffee farmers. He does this by trading directly with them and paying better prices – ‘we pay our farmers 40%-100% more than the current market value’, you can read on their website. Or: ‘We pay 5-6 times the Fairtrade premium’. “At the moment we are also working on calculating the true costs at the farm gate, so what it actually costs to produce coffee. No matter how crazy it sounds, very little is known about the real cost of coffee production for the washing stations.”