{"id":3650,"date":"2020-06-02T15:18:06","date_gmt":"2020-06-02T13:18:06","guid":{"rendered":"https:\/\/fairfood.org\/?post_type=case&#038;p=3650"},"modified":"2024-01-04T16:27:44","modified_gmt":"2024-01-04T15:27:44","slug":"trabocca-traceable-coffee-from-ethiopia","status":"publish","type":"case","link":"https:\/\/fairfood.org\/en\/case\/trabocca-traceable-coffee-from-ethiopia\/","title":{"rendered":"Trabocca: In pursuit of poverty free coffee"},"content":{"rendered":"    <div id=\"jumbotron\" class=\"wp-acf-block block-jumbotron jumbotron pattern-bottom parallax \"\n         data-bg-xs=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/2.2-Delivering-cherries-scaled-548x0-c-default.jpg\"\n         data-bg-sm=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/2.2-Delivering-cherries-scaled-768x0-c-default.jpg\"\n         data-bg-md=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/2.2-Delivering-cherries-scaled-992x0-c-default.jpg\"\n         data-bg-lg=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/2.2-Delivering-cherries-scaled-1200x0-c-default.jpg\"\n         data-bg-xl=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/2.2-Delivering-cherries-scaled-2560x0-c-default.jpg\">\n                <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-md-8\">\n                    <div class=\"wow fadeInLeft\">\n                        <h1>Trabocca: In pursuit of poverty free coffee<\/h1>\n                        <p class=\"description\">On their journey to fair poverty-free coffee, Trabocca saw the importance of transparency and traceability, and employed our platform Trace as a tool to answer the question whether coffee farmers are earning a fair living income.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"button-container wow fadeInUp\">\n                                                    <a href=\"https:\/\/trace.fairfood.org\/consumer-interface\/#\/web\/trabocca\" class=\"button primary\">Check the journey of the coffee<\/a>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper videoHidden\"><div class=\"videoHidden_container\"><p>This video cannot be shown because you didn't accept the cookies.<br\/><a href=\"#\" class=\"button disable-smooth-scrolling\">Change choice<\/a><\/p><\/div><iframe loading=\"lazy\" title=\"Your pursuit of great traceable coffee starts here.\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/HgYBhCy31zQ?feature=oembed\" data-cookie-name=\"cookieconsent\" data-cookie-value=\"accept\" \/ frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">The true story<\/h1>\n\n\n\n<p>Trabocca wants to share the true story behind their coffee. Open and honest: the things they learn through Trace are no secret to the coffee drinker. <\/p>\n\n\n\n<p><em>Update January 2024: This project has been concluded. Read an update <a href=\"https:\/\/fairfood.org\/en\/resources\/the-road-blocks-to-fair-coffee\/\">here<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-dark-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Where are we at?<\/h1>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-1024x683.jpg\" alt=\"\" class=\"wp-image-954\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-1024x683.jpg 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-300x200.jpg 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-768x513.jpg 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-1536x1025.jpg 1536w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-2048x1367.jpg 2048w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-1980x1321.jpg 1980w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Achtergrondfoto-case-Trabocca-1170x781.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">The pilot<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">By using Trace, Traboca found out that the coffee farmers are earning 63 percent more than their usual earnings per kilogram. Is this enough to make a living income?<\/p>\n\n\n<a href=\"https:\/\/trace.fairfood.org\/consumer-interface\/#\/web\/trabocca\" class=\"button primary align-left  \" target=\"_blank\">The coffee journey<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">A living income<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">A follow-up project is answering that question. Together with the Royal Tropical Institute and the Global Living Wage Coalition we find out how high a living income for the coffee farmers is and how big a gap that leaves with their current income. Trabocca looks into ways to close this gap.<\/p>\n\n\n<a href=\"https:\/\/fairfood.org\/en\/resources\/available-soon-living-income-coffee\/\" class=\"button primary align-left  \" target=\"_blank\">Read more<\/a><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-1024x641.jpg\" alt=\"\" class=\"wp-image-11703\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-1024x641.jpg 1024w, https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-300x188.jpg 300w, https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-768x481.jpg 768w, https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-1536x962.jpg 1536w, https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-2048x1283.jpg 2048w, https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-1980x1240.jpg 1980w, https:\/\/fairfood.org\/app\/uploads\/2021\/05\/trabocca-fairfood-ethiopie-1170x733.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper extra-padding skew-large skew-overlap has-light-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"block-testimonial\">\n\n\t<section class=\"row\">\t\n\t\n\t\t<div class=\"col-12\">\n\t\t\t<div class=\"customer-meta\">\n\t\t\t\t\n\t\t\t\t<div class=\"row align-items-center\">\n\t\t\t\t\t<div class=\"col-12 col-lg-3 customer-profile-picture\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/trabocca-menno-simons-150x150-c-center.jpg\" alt=\"trabocca-menno-simons\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-12 col-lg-9\">\t\t\t\n\t\t\t\t\t\t<span class=\"customer-name\">Menno Simons<\/span>\n\t\t\t\t\t\t<span class=\"customer-company\">Director at Trabocca<\/span>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-12 testimonial\">\n\t\t\t<p>With Trace, we are forced to do more digging. This presents us with realities that need fixing, and allows us to look for solutions. I see this as a part of a larger scheme. It\u2019s a foundation to start building a more sustainable future \u2013 to expose the big picture and make it measurable.<\/p>\n\t\t<\/div>\n\t<\/section>\t\t\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-medium-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Read more&#8230;<\/h2>\n\n\n<section class=\"wp-acf-block block-news-featured wow fadeInUp \">\n    <div class=\"container\">\n        <div class=\"row slider\">\n                \n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.org\/en\/resources\/a-living-income-journey\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2022\/12\/2-pager-trabocca-journey-768x576.png\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.org\/en\/category\/report\/\">Report<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.org\/en\/resources\/a-living-income-journey\/\">Everything you need to know about a living income journey<\/a><\/h2>\n    <\/div>\n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.org\/en\/resources\/out-now-this-is-what-a-farmer-in-guji-ethiopia-should-earn\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2022\/04\/Coffee-Cherries-Hands-Small-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.org\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                                                        <li><a href=\"https:\/\/fairfood.org\/en\/category\/event-en\/\">Event<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.org\/en\/resources\/out-now-this-is-what-a-farmer-in-guji-ethiopia-should-earn\/\">Out now: This is what a farmer in Guji, Ethiopia should earn<\/a><\/h2>\n    <\/div>\n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.org\/en\/resources\/can-a-coffee-farmer-pay-the-rent\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/succesverhaal_1-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.org\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.org\/en\/resources\/can-a-coffee-farmer-pay-the-rent\/\">Can a coffee farmer pay the rent?<\/a><\/h2>\n    <\/div>\n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.org\/en\/resources\/paying-farmers-a-living-income-is-not-your-unique-selling-point\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/08\/people-harvesting-2131784-1024x683-newtwitter-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"Paying farmers a living income is not your unique selling point | Fairfood\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.org\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.org\/en\/resources\/paying-farmers-a-living-income-is-not-your-unique-selling-point\/\">Paying farmers a living income is not your unique selling point<\/a><\/h2>\n    <\/div>\n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.org\/en\/resources\/traboccas-tari-the-resilience-of-a-coffee-farmer\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/tari_header-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.org\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.org\/en\/resources\/traboccas-tari-the-resilience-of-a-coffee-farmer\/\">Trabocca&#8217;s Tari: the resilience of a coffee farmer<\/a><\/h2>\n    <\/div>\n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.org\/en\/resources\/traboccas-tesfaye-a-decade-in-the-coffee-farming-industry\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/tesfaye_header-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.org\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.org\/en\/resources\/traboccas-tesfaye-a-decade-in-the-coffee-farming-industry\/\">Trabocca&#8217;s Tesfaye: a decade in the coffee farming industry<\/a><\/h2>\n    <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper extra-padding\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<h2 class=\"wp-block-heading medium-block-title\">Want to Trace your own products?<\/h2>\n\n\n\n<p> <\/p>\n\n\n\n<p><\/p>\n\n\n<a href=\"mailto:info@fairfood.org\" class=\"button primary align-left icon-email \" target=\"\">info@fairfood.org<\/a>\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/afspraak-plannen.png\" alt=\"\" class=\"wp-image-496\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":4,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"case-type":[514],"class_list":["post-3650","case","type-case","status-publish","format-standard","hentry","case-type-living-income"],"acf":[],"yoast_head":"<!-- This site is optimized 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