{"id":4811,"date":"2020-06-04T18:06:02","date_gmt":"2020-06-04T16:06:02","guid":{"rendered":"https:\/\/fairfood.org\/actueel\/case\/the-wakecup-call\/"},"modified":"2020-06-04T18:53:20","modified_gmt":"2020-06-04T16:53:20","slug":"the-wakecup-call","status":"publish","type":"case","link":"https:\/\/fairfood.org\/en\/case\/the-wakecup-call\/","title":{"rendered":"The WAKEcUPCALL"},"content":{"rendered":"    <div class=\"wp-acf-block block-hero hero \">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-md-5 order-1 order-md-2 wow fadeInRight\">\n                    <h1>\n                                                <span>#WAKEcUPCALL<\/span>\n                    <\/h1>\n                    <p>A campaign for honest coffee. Because the majority of millions of small-scale coffee farmers are living in severe poverty, below the threshold of \u20ac1.60 per day.<\/p>\n\n                    <div class=\"button-container wow fadeInUp\">\n                                                    <a href=\"https:\/\/fairfood.nl\/en\/beanthere\/\" class=\"button primary\">Explore the journey of the campaign coffee<\/a>\n                                            <\/div>\n                <\/div>\n\n                                    <div class=\"col-12 col-md-7 order-2 order-md-1 desktop-left hero-video wow fadeInLeft\">\n\n                                                \n\t\t\t\t        <div class=\"videoWrapper videoHidden\"><div class=\"videoHidden_container\"><p>This video cannot be shown because you didn't accept the cookies.<br\/><a href=\"#\" class=\"button disable-smooth-scrolling\">Change choice<\/a><\/p><\/div>\n\t\t\t\t        \t<iframe data-src=\"https:\/\/www.youtube.com\/embed\/pavEaPZ59GY?feature=oembed\" data-cookie-name=\"cookieconsent\" data-cookie-value=\"accept\" \/><\/iframe>\n\t\t\t\t\t        <button class=\"video\">\n\t\t\t\t\t            <span class=\"play-button\">\n\t\t\t\t\t                <?xml version=\"1.0\" encoding=\"iso-8859-1\"?>\n<!-- Generator: Adobe Illustrator 19.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n     viewBox=\"0 0 512.13 512.13\" style=\"enable-background:new 0 0 512.13 512.13;\" xml:space=\"preserve\">\n\t<path d=\"M346.541,221.958l-121.198-87.091c-11.977-8.591-27.338-11.977-39.315-5.077c-11.977,5.077-18.746,18.747-18.746,34.107\n\t\tv184.335c0,15.361,6.769,27.338,18.746,34.107c5.077,1.692,10.284,3.385,15.361,3.385c8.592,0,17.054-3.385,23.953-10.285\n\t\tl121.198-87.092c11.977-8.591,18.746-20.439,18.746-34.107C365.286,242.397,358.518,230.42,346.541,221.958z M326.102,262.835\n\t\tl-121.198,87.091c-1.692,0-3.385,1.692-3.385,1.692s0-1.692,0-3.385V163.899c0-1.692,0-3.385,0-3.385\n\t\tc1.692,0,1.692,1.692,5.077,3.385l121.197,87.091c1.692,0,3.385,3.385,3.385,5.077S329.487,261.141,326.102,262.835z\"\/>\n    <path d=\"M256.065,0C114.43,0,0,114.298,0,256.065S114.298,512.13,256.065,512.13S512.13,397.832,512.13,256.065\n\t\tS397.702,0,256.065,0z M256.065,477.892c-122.891,0-221.828-98.937-221.828-221.828S133.175,34.236,256.065,34.236\n\t\ts221.828,98.937,221.828,221.828S378.956,477.892,256.065,477.892z\"\/>\n<\/svg>\n\t\t\t\t\t            <\/span>            \n\t\t\t\t\t        <\/button>\n\t\t\t\t\t        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Schermafbeelding-2020-06-04-om-18.06.24.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Schermafbeelding-2020-06-04-om-18.06.24.png 1920w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Schermafbeelding-2020-06-04-om-18.06.24-300x169.png 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Schermafbeelding-2020-06-04-om-18.06.24-1024x576.png 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Schermafbeelding-2020-06-04-om-18.06.24-768x432.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Schermafbeelding-2020-06-04-om-18.06.24-1536x864.png 1536w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Schermafbeelding-2020-06-04-om-18.06.24-1170x658.png 1170w\" sizes=\"(max-width: 768) 100vw, 768\" alt=\"\" \/>\t\t\t\t        \t\n\t\t\t\t        <\/div>\n                                                                        \n                                                \n                                                                        \n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-light-background-color extra-padding pattern-top pattern-bottom\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"block-title wp-block-heading\">The problem<\/h2>\n\n\n\n<p>In 2018, Fairfood initiated a campaign for honest coffee. The majority of millions of small-scale coffee farmers are living in severe poverty, below the threshold of \u20ac1.60 per day. The small-scale coffee farmers in Ethiopia, Kenya, Uganda, and Peru experience the most severe financial strains. A common difficulty that these small-scale farmers face is being forced to borrow money under unfavorable conditions. This prevents farmers from having any type of savings. With the lack of savings, this causes a detrimental result of lack of access to medical care. These farmers have the inability to pay their medical bills or afford transportation to visit doctors and medical clinics outside of their villages. This pressing economic situation also results in child labor and the excessive use of pesticides.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper extra-padding\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"medium-block-title wp-block-heading\">30 million cups<\/h2>\n\n\n\n<p>This is why Fairfood started the\u00a0<a href=\"https:\/\/wakecupcall.nl\/\">WAKEcUPCALL<\/a>\u00a0initiative in May 2018. Together with Dutch coffee drinkers, we are shaking up the coffee world. Altogether, Dutch coffee drinkers drink about 30 million cups of coffee every day. Something awesome that we discovered, with research conducted with Motivaction, is that just under half (44%) of Dutch consumers say they are willing to pay more for their coffee in order to guarantee that coffee farmers are paid a fair price. The responsibility now moves to the coffee brands, they need to guarantee that fair price. If they don\u2019t, about 41% of the coffee drinkers say they will switch to a fairer brand. Isn\u2019t this a great message to the big coffee brands?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:59%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-1024x683.jpg\" alt=\"\" class=\"wp-image-4114\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-1024x683.jpg 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-300x200.jpg 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-768x513.jpg 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-1536x1025.jpg 1536w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-2048x1367.jpg 2048w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-1980x1321.jpg 1980w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/A_lot_of_coffee_beans-1170x781.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:59%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-1024x651.jpg\" alt=\"\" class=\"wp-image-4772\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-1024x651.jpg 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-300x191.jpg 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-768x488.jpg 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-1536x976.jpg 1536w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-2048x1301.jpg 2048w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-1980x1258.jpg 1980w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/1_Qfactory_koffieschenker-1-1170x743.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"medium-block-title wp-block-heading\">A good example<\/h2>\n\n\n\n<p>Many beautiful things are happening in the wonderful world of coffee. The Netherlands counts many smaller specialty coffee brands with their own idealistic philosophies. Fair trade with coffee farmers is often high on their agendas. Therefore, we have joined forces with these forward thinking coffee brands who are setting a positive example in the world of Dutch coffee. We sat down with our \u201c<a href=\"https:\/\/wakecupcall.nl\/zokanhetook\/\">coffee ambassadors<\/a>\u201c, over a cup of the tastiest and most perfectly brewed coffee, to discuss issues and possible solutions with these brands. Together, we aim to show the big coffee brands that there is a better and fairer way to do business.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:59%\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-light-background-color extra-padding pattern-top pattern-bottom call-to-action\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"has-text-align-center medium-block-title wp-block-heading\">Low incomes and wages threaten the livelihoods of those who are dependent on coffee, as well as the viability of sector. Our report sheds a light on the biggest issues.<\/h2>\n\n\n<a href=\"https:\/\/fairfood.wptest.go2people.nl\/app\/uploads\/2020\/06\/FF-Time-for-some-truly-good-coffee-spreads-zonderschaduw.pdf\" class=\"button primary align-center  \" target=\"_blank\">Download our coffee report<\/a><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h1 class=\"wp-block-heading\">Blockchain coffee<\/h1>\n\n\n    <section class=\"wp-acf-block block-vertical-content-slider \">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-2 dots wow fadeInLeft\">\n                <\/div>\n                <div class=\"col-10 col-md-10 col-lg-5 wow fadeInUp\">\n                    <div class=\"slides\" data-change-image=\"false\">\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">Transparency is the new green<\/h3>\n                                        <p>The WAKEcUPCALL wouldn\u2019t be a Fairfood campaign without a solution-oriented outlook and a little innovation. We love solutions. As our director, Sander de Jong likes to say, \u201cTransparency is the new way forward.\u201d We want brands and supermarkets, who also believe in our vision for a fairer coffee trade, to not only tell the consumer that they are doing well but to actually demonstrate the differences they are making. Story proofing instead of storytelling. For this reason, we turn to\u00a0<a href=\"https:\/\/fairfood.nl\/blockchain\/\">blockchain<\/a>.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-300x206.png 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1024x703.png 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1170x803.png 1170w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1.png 1494w\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">See for yourself<\/h3>\n                                        <p>Together with our partners, ID Coffees and Bext 360, we put 100 kilos of Colombian coffee on the blockchain. This allows you, the consumer, to\u00a0<a href=\"http:\/\/www.fairfood.nl\/beanthere\">see exactly<\/a>\u00a0where your coffee comes from and who earned money from your purchase.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-300x206.png 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1024x703.png 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1170x803.png 1170w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1.png 1494w\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">Inspiration<\/h3>\n                                        <p>The transparency that blockchains offer gives the various players in the production chain the opportunity to review these chains and gain new insights into their businesses. We believe that this is the beginning of a transformation in the coffee industry which is necessary for the more fair distribution of money within this chain. We hope that this project is a source of inspiration for the coffee industry and that transparent coffee will soon be available in all supermarkets.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img  alt=\"\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-5 d-none d-lg-block wow fadeInRight\">\n                    <ul class=\"slide-images\">\n                                            <li class=\"active\"><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-300x206.png 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1024x703.png 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1170x803.png 1170w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1.png 1494w\" sizes=\"(max-width: 768px) 100vw, 768px\"\n                                    alt=\"\"\/><\/li>\n                                            <li><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-768x527.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-300x206.png 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1024x703.png 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1-1170x803.png 1170w, https:\/\/fairfood.org\/app\/uploads\/2020\/06\/10-Food-supply-Transparency_traceability-1.png 1494w\" sizes=\"(max-width: 768px) 100vw, 768px\"\n                                    alt=\"\"\/><\/li>\n                                            <li><img \n                                    alt=\"\"\/><\/li>\n                                        <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-medium-background-color pattern-container-top newsletter\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wow fadeInLeft is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.6%\">\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer d-none d-md-block\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"354\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/fairfood-newsletter-signup.png\" alt=\"\" class=\"wp-image-259\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/fairfood-newsletter-signup.png 667w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/fairfood-newsletter-signup-300x159.png 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer d-md-none\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column wow fadeInRight is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"medium-block-title no-margin-top wp-block-heading\">Want to stay up-to-date?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Want us to keep you updated on developments in the industry of coffee and the rest of your food? Sign up for our newsletter!<\/strong><\/h4>\n\n\n\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><style>#gform_wrapper_1[data-form-index=\"0\"].gform-theme,[data-parent-form=\"1_0\"]{--gform-theme-color-primary: #204ce5;--gform-theme-color-primary-rgb: 32, 76, 229;--gform-theme-color-primary-contrast: #fff;--gform-theme-color-primary-contrast-rgb: 255, 255, 255;--gform-theme-color-primary-darker: #001AB3;--gform-theme-color-primary-lighter: #527EFF;--gform-theme-color-secondary: #fff;--gform-theme-color-secondary-rgb: 255, 255, 255;--gform-theme-color-secondary-contrast: #112337;--gform-theme-color-secondary-contrast-rgb: 17, 35, 55;--gform-theme-color-secondary-darker: #F5F5F5;--gform-theme-color-secondary-lighter: #FFFFFF;--gform-theme-color-outside-control-light: rgba(17, 35, 55, 0.1);--gform-theme-color-outside-control-light-rgb: 17, 35, 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slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.org\/en\/resources\/do-you-want-to-see-the-coffee-card\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/coffee_header-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 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