{"id":11125,"date":"2021-05-27T21:31:12","date_gmt":"2021-05-27T19:31:12","guid":{"rendered":"https:\/\/fairfood.org\/?page_id=11125"},"modified":"2021-11-18T13:54:58","modified_gmt":"2021-11-18T12:54:58","slug":"annual-report-2020-chapter-1-about-fairfood","status":"publish","type":"page","link":"https:\/\/fairfood.org\/en\/annual-report-2020-chapter-1-about-fairfood\/","title":{"rendered":"Chapter 1: About Fairfood"},"content":{"rendered":"\n
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Chapter 1: About Fairfood<\/span><\/h1>\n\n\n\n

Annual report 2020<\/span><\/h2>\n<\/div><\/div><\/div><\/div>\n\n\n\n
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MISSION, VISION<\/h2>\n\n\n\n

OUR VISION<\/strong><\/p>\n\n\n\n

At Fairfood, we strive for a world in which we all get to enjoy good food. Good means that value was distributed along the supply chain proportionally \u2013 that everyone gets their fair share. Good also means that the food is being produced responsibly, with respect to people, planet and animals. Ultimately, we strive for food chains that bring prosperity to all.<\/p>\n\n\n\n

OUR MISSION<\/strong><\/p>\n\n\n\n

We offer innovative solutions that enable agri-food businesses to improve their responsible business practices. Open and attainable solutions that are designed to democratise the world of food. We actively engage all supply chain actors involved – from farmer to retailer and consumer – aiming to contribute to the socio-economic prosperity of farmers and food workers. Fairfood believes in partnerships to jointly accelerate the change towards a sustainable food system.<\/p>\n\n\n\n

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Fairfood and the SDG’s<\/strong><\/p>\n\n\n\n

Fairfood is contributing to SDG\u2019s 1 (no poverty), 2 (zero hunger), 3 (good health and well-being), 8 (decent work and economic growth), 10 (reduced inequalities) and 12 (responsible consumption and production).<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

OUR STRATEGY: A NEW APPROACH FOR A DIGITAL ERA<\/h2>\n\n\n\n

In 2020, we celebrated our 20th birthday. This was also the year in which we introduced our strategic plan for 2020-2023. Whereas 20 years ago, we were founded as a campaigning organisation, we saw good reason to adjust our strategic approach by incorporating innovation right at the very heart of Fairfood. Today, we are both identifying problems in the system that delivers us our daily meal and developing innovative solutions that help remedy these problems.<\/p>\n\n\n\n

Moving beyond campaigning, our strategy became more pragmatic and constructive. It now focuses on different stakeholders in our food supply chains; we build inclusive solutions that contribute to the prosperity of farmers and food workers, we work with the private sector to improve their socio-economic impact, and we continue to engage consumers by telling the true story.<\/p>\n\n\n\n

Using technology as a catalyst for good while working towards that same vision since day 1: a world in which we all get to enjoy truly good food.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n

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TEAM<\/h1>\n\n\n
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\n \"Wiard\n
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Wiard Gorter<\/h3>\n

Supervisory Board<\/p>\n <\/div>\n\n <\/div>\n

\n \"Josje\n
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Josje Spierings<\/h3>\n

Project manager<\/p>\n <\/div>\n\n

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Give Josje a call if you have a super complex project that needs managing, or if you need a speed course data governance. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \"Mariana\n
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Mariana Broitman<\/h3>\n

Research and communications assistant<\/p>\n <\/div>\n\n

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Meet our star Mariana: she takes our communication activities to the next level, as she conducts research on the living wage and income while making the subject understandable to all..<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \"Channa\n
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Channa Brunt<\/h3>\n

Head of marketing and communications<\/p>\n <\/div>\n\n

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They call her the conscience of Fairfood. Which helps when you’re telling the fair and transparent Fairfood story. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \"Sander\n
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Sander de Jong<\/h3>\n

Director<\/p>\n <\/div>\n\n

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The visionary, the inspirer, the director. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \"Hedwig\n
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Hedwig Bruggeman<\/h3>\n

Supervisory Board<\/p>\n <\/div>\n\n <\/div>\n

\n \"Shyno\n
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Shyno MD<\/h3>\n

Mobile app developer<\/p>\n <\/div>\n\n <\/div>\n

\n \"Han\n
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Han de Groot<\/h3>\n

Supervisory Board<\/p>\n <\/div>\n\n <\/div>\n

\n \"Mari\u00ebtte\n
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Mari\u00ebtte Swart<\/h3>\n

Supervisory Board<\/p>\n <\/div>\n\n <\/div>\n

\n \"Sudeesh\n
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Sudeesh Narayanan<\/h3>\n

Technical lead<\/p>\n <\/div>\n\n <\/div>\n

\n \"Derek\n
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Derek Hardwick<\/h3>\n

Product owner Trace<\/p>\n <\/div>\n\n

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We are particularly proud of our transparency tool Trace, and with it of the product owner Derek. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \"Pieter\n
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Pieter Goudswaard<\/h3>\n

Supervisory Board<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n

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