SHARING KNOWLEDGE<\/strong><\/h2>\n\n\n\nOne of Fairfood\u2019s aims is to democratise the access to new developments and technologies in the agri-food sector. To reach both consumers and agri-food companies that are looking to make a positive impact on the lives of the people behind our food, Fairfood works as a knowledge hub, having focused on four main themes in 2020:<\/p>\n\n\n\n
Innovation to improve transparency<\/strong>
In two webinar series, we unpacked new innovations and showed the value for agri-food companies as the way to achieve transparent supply chains. Our first-ever webinar series had our blockchain specialist Rafael da Costa Guimar\u00e3es interview blockchain experts, like Topl\u2019s Chris Georgen and quantum researcher Gideon Kruseman, to discuss how blockchain could help shape the future of food supply chains. <\/p>\n\n\n\nAs the pandemic further unfolded, and lockdown measures forced everyone into their homes, Fairfood also turned to a virtual seminar to joyfully launch Trace, our blockchain-based transparency and traceability platform. The enthusiasm we encountered in this seminar gave birth to a deep-dive series: Trace Talks<\/em>. In three episodes we explored relevant trends and issues, like how certifiers are looking into new technologies while shaping the future of certification, and the imminent threat of data colonisation. With guests like Peter D\u2019Angremond, director of Fairtrade Nederland, Sander Reuderink, commercial director at Trabocca, and Shiv Aggawal, the CEO of MyEarth.ID. <\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n