{"id":923,"date":"2020-05-04T16:48:44","date_gmt":"2020-05-04T14:48:44","guid":{"rendered":"https:\/\/fairfood.org\/trace-tool\/"},"modified":"2022-07-07T13:14:03","modified_gmt":"2022-07-07T11:14:03","slug":"trace-3","status":"publish","type":"page","link":"https:\/\/fairfood.org\/en\/solutions-for-a-fair-supply-chain\/trace-3\/","title":{"rendered":"Trace"},"content":{"rendered":"    <div class=\"wp-acf-block block-hero hero \">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-md-5 order-1 order-md-2 wow fadeInRight\">\n                    <h1>\n                                                <span>Make your supply chain transparent<\/span>\n                    <\/h1>\n                    <p>Trace is an easy-to-use blockchain-based platform that allows agri-food businesses to make their supply chain transparent and trace their products from farm-to-fork. Dive into case studies and learn more about Trace.<\/p>\n\n                    <div class=\"button-container wow fadeInUp\">\n                                                    <a href=\"https:\/\/fairfood.org\/en\/contact\/\" class=\"button primary\">Plan a demo<\/a>\n                                            <\/div>\n                <\/div>\n\n                                    <div class=\"col-12 col-md-7 order-2 order-md-1 desktop-left hero-video wow fadeInLeft\">\n\n                                                \n\t\t\t\t        <div class=\"videoWrapper videoHidden\"><div class=\"videoHidden_container\"><p>This video cannot be shown because you didn't accept the cookies.<br\/><a href=\"#\" class=\"button disable-smooth-scrolling\">Change choice<\/a><\/p><\/div>\n\t\t\t\t        \t<iframe data-src=\"https:\/\/www.youtube.com\/embed\/_PmgeTHOOvM?feature=oembed\" data-cookie-name=\"cookieconsent\" data-cookie-value=\"accept\" \/><\/iframe>\n\t\t\t\t\t        <button class=\"video\">\n\t\t\t\t\t            <span class=\"play-button\">\n\t\t\t\t\t                <?xml version=\"1.0\" encoding=\"iso-8859-1\"?>\n<!-- Generator: Adobe Illustrator 19.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n     viewBox=\"0 0 512.13 512.13\" style=\"enable-background:new 0 0 512.13 512.13;\" xml:space=\"preserve\">\n\t<path d=\"M346.541,221.958l-121.198-87.091c-11.977-8.591-27.338-11.977-39.315-5.077c-11.977,5.077-18.746,18.747-18.746,34.107\n\t\tv184.335c0,15.361,6.769,27.338,18.746,34.107c5.077,1.692,10.284,3.385,15.361,3.385c8.592,0,17.054-3.385,23.953-10.285\n\t\tl121.198-87.092c11.977-8.591,18.746-20.439,18.746-34.107C365.286,242.397,358.518,230.42,346.541,221.958z M326.102,262.835\n\t\tl-121.198,87.091c-1.692,0-3.385,1.692-3.385,1.692s0-1.692,0-3.385V163.899c0-1.692,0-3.385,0-3.385\n\t\tc1.692,0,1.692,1.692,5.077,3.385l121.197,87.091c1.692,0,3.385,3.385,3.385,5.077S329.487,261.141,326.102,262.835z\"\/>\n    <path d=\"M256.065,0C114.43,0,0,114.298,0,256.065S114.298,512.13,256.065,512.13S512.13,397.832,512.13,256.065\n\t\tS397.702,0,256.065,0z M256.065,477.892c-122.891,0-221.828-98.937-221.828-221.828S133.175,34.236,256.065,34.236\n\t\ts221.828,98.937,221.828,221.828S378.956,477.892,256.065,477.892z\"\/>\n<\/svg>\n\t\t\t\t\t            <\/span>            \n\t\t\t\t\t        <\/button>\n\t\t\t\t\t        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/Trace-e1602581636699-725x435.png\" srcset=\"\" sizes=\"(max-width: 768) 100vw, 768\" alt=\"Living wage and living income - blockchain tool Trace\" \/>\t\t\t\t        \t\n\t\t\t\t        <\/div>\n                                                                        \n                                                \n                                                                        \n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper no-padding-bottom\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"block-title wp-block-heading\" id=\"how-does-it-work\">How does it work?<\/h2>\n\n\n    <section class=\"wp-acf-block block-vertical-content-slider \">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-2 dots wow fadeInLeft\">\n                <\/div>\n                <div class=\"col-10 col-md-10 col-lg-5 wow fadeInUp\">\n                    <div class=\"slides\" data-change-image=\"false\">\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">Discover your chain<\/h3>\n                                        <p>The blockchain tool Trace connects supply chain partners. You build up the chain digitally by inviting partners (1-up-1-down) until the first link \u2013 the farmer \u2013 is reached. Trace is easily accessible, even for smallholder farmers in low tech environments.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"traceer producten trace blockchain - afbeelding boer met hark\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">Trace your products<\/h3>\n                                        <p>Every transaction for each product is registered, from the purchase at farm gate until the final sale to the consumer. These transactions together form your personal product chain. Blockchain offers the possibility to safely store this data, while with Trace you can make the product chain transparent.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"traceer producten trace blockchain - afbeelding boer met hark\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">Verify brand promises<\/h3>\n                                        <p>Is your product organic? Did the farmer receive a fair price? Trace allows you to prove your promises. The proof can be shared with consumers. The blockchain tool Trace holds a library with a series of claims related to social, economic and environmental issues. Of course we can develop a specific claim for your product.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"traceer producten trace blockchain - afbeelding boer met hark\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">Tell the whole story<\/h3>\n                                        <p>Trace is the final link in your storytelling. Through a link or QR-code that is placed on your product, consumers land on an interface where they can walk through the whole product history. Check out <a href=\"https:\/\/trace.fairfood.org\/consumer-interface\/#\/web\/trabocca\" target=\"_blank\" rel=\"noopener\">the journey<\/a> of Trabocca\u2019s coffee, one of Trace&#8217;s first users, to get a taste.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"traceer producten trace blockchain - afbeelding boer met hark\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"slide\">\n                                <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <h3 class=\"overview-title\">Set ambitions and share added value<\/h3>\n                                        <p>The ultimate goal: by providing you with new knowledge of your chain, Trace allows you to evaluate your sustainability ambitions. Moreover, discover to whom in your chain the newly transparent information adds value, and distribute that value proportionally across the chain.<\/p>\n\n                                    <\/div>\n                                    <div class=\"col-12 d-lg-none\">\n                                        <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"traceer producten trace blockchain - afbeelding boer met hark\" \/>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-5 d-none d-lg-block wow fadeInRight\">\n                    <ul class=\"slide-images\">\n                                            <li class=\"active\"><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\"\n                                    alt=\"traceer producten trace blockchain - afbeelding boer met hark\"\/><\/li>\n                                            <li><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\"\n                                    alt=\"traceer producten trace blockchain - afbeelding boer met hark\"\/><\/li>\n                                            <li><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\"\n                                    alt=\"traceer producten trace blockchain - afbeelding boer met hark\"\/><\/li>\n                                            <li><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\"\n                                    alt=\"traceer producten trace blockchain - afbeelding boer met hark\"\/><\/li>\n                                            <li><img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x883.png\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-768x884.png 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-261x300.png 261w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers-891x1024.png 891w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/how-does-it-works-farmers.png 963w\" sizes=\"(max-width: 768px) 100vw, 768px\"\n                                    alt=\"traceer producten trace blockchain - afbeelding boer met hark\"\/><\/li>\n                                        <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper skew-large skew-overlap pattern-container-bottom has-light-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"has-text-align-center block-title wow fadeInUp wp-block-heading\" id=\"functionalities\">Functionalities<\/h2>\n\n\n    <section class=\"wp-acf-block block-icons-with-title \">\n        <div class=\"container\">\n            <div class=\"row row-cols-1 row-cols-md-3\">\n                                                        <div class=\"col icon-with-title wow fadeInUp\" data-wow-delay=\"0.2s\">\n                                                    <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/icon-blockchain.svg\" alt=\"traceer producten trace blockchain - afbeelding 3\" title=\"traceer producten trace blockchain - afbeelding 3\" \/>\n                                                <h3>Dashboard and reporting<\/h3>\n                        <p>Learn more about the farmers and businesses in your food chain, the current whereabouts of products and the extent to which brand promises have been met<\/p>\n                    <\/div>\n                                                        <div class=\"col icon-with-title wow fadeInUp\" data-wow-delay=\"0.4s\">\n                                                    <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/icon-up-down.svg\" alt=\"traceer producten trace blockchain - afbeelding 2\" title=\"traceer producten trace blockchain - afbeelding 2\" \/>\n                                                <h3>Interoperable<\/h3>\n                        <p>Trace can be easily integrated with different software systems, ERPs and other blockchain solutions<\/p>\n                    <\/div>\n                                                        <div class=\"col icon-with-title wow fadeInUp\" data-wow-delay=\"0.6s\">\n                                                    <img decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/icon-graphs.svg\" alt=\"traceer producten trace blockchain - afbeelding 1\" title=\"traceer producten trace blockchain - afbeelding 1\" \/>\n                                                <h3>Blockchain<\/h3>\n                        <p>From a blockchain wallet, transactions can be made with other Trace users, creating a decentralised log that forms the basis of the product story<\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper extra-padding\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-g2p-wrapper extra-padding\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center wow fadeInLeft is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1080\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken.jpg\" alt=\"\" class=\"wp-image-889\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken.jpg 2048w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken-300x158.jpg 300w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken-1024x540.jpg 1024w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken-768x405.jpg 768w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken-1536x810.jpg 1536w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken-1980x1044.jpg 1980w, https:\/\/fairfood.org\/app\/uploads\/2020\/05\/Afbeelding-waarom-zou-ik-de-tool-gebruiken-1170x617.jpg 1170w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center wow fadeInRight is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wow fadeInUp wp-block-heading\" id=\"why-should-i-use-trace\"><strong>Why should I use Trace?<\/strong><\/h2>\n\n\n<ul class=\"benefits\">\n            <li class=\"wow fadeInRight\" data-wow-delay=\"0.2s\">Get critical insight in the supply chain<\/li>\n            <li class=\"wow fadeInRight\" data-wow-delay=\"0.4s\">Become aware of issues and risks <\/li>\n            <li class=\"wow fadeInRight\" data-wow-delay=\"0.6s\">Share verifiable proof for claims<\/li>\n            <li class=\"wow fadeInRight\" data-wow-delay=\"0.8s\">Connect directly with farmers <\/li>\n            <li class=\"wow fadeInRight\" data-wow-delay=\"1s\">Share your story with customers<\/li>\n    <\/ul><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-dark-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h1 class=\"has-text-align-center block-title wow fadeInUp wp-block-heading\" id=\"demo\">Do you want to use Trace too?<br><br><\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/fairfood.org\/en\/contact\/\" class=\"button primary align-center  \" target=\"_blank\">Plan a demo<\/a><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/www.youtube.com\/watch?v=jtaAfIVKtL8\" class=\"button primary align-center  \" target=\"_blank\">Watch the tutorial <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-light-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<p> <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"branded-consumer-interface\">Branded consumer interface<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"partner-interface\">Partner interface<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"1024\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-842x1024.png\" alt=\"\" class=\"wp-image-15659\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-842x1024.png 842w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-247x300.png 247w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-768x934.png 768w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-1263x1536.png 1263w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-1683x2048.png 1683w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-1980x2409.png 1980w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-c-sudeesh-sharp-1170x1423.png 1170w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"1024\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-842x1024.png\" alt=\"\" class=\"wp-image-15656\" srcset=\"https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-842x1024.png 842w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-247x300.png 247w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-768x934.png 768w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-1263x1536.png 1263w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-1683x2048.png 1683w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-1980x2409.png 1980w, https:\/\/fairfood.org\/app\/uploads\/2021\/12\/image-d-sudeesh-sharp-1170x1423.png 1170w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-medium-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h1 class=\"has-transparant-color has-text-color wp-block-heading\" id=\"learn-from-our-partners\">Learn from our partners<\/h1>\n\n\n\n<p><\/p>\n\n\n    <section class=\"wp-acf-block block-page-index \">\n       <div class=\"row\">\n                          <div class=\"col-12 col-md-6 col-lg-4 \">\n                    <a href=\"https:\/\/fairfood.org\/en\/case\/reclaim-sustainability-programme\/\" target=\"\" class=\"index\">\n                        <div class=\"index--image responsive-background-image\"\n                             data-bg-xs=\"https:\/\/fairfood.org\/app\/uploads\/2021\/10\/RS-403_0f3ef38b141aad8-scaled-e1637088631585-548x0-c-default.jpg\"\n                             data-bg-sm=\"https:\/\/fairfood.org\/app\/uploads\/2021\/10\/RS-403_0f3ef38b141aad8-scaled-e1637088631585-548x0-c-default.jpg\"\n                             data-bg-md=\"https:\/\/fairfood.org\/app\/uploads\/2021\/10\/RS-403_0f3ef38b141aad8-scaled-e1637088631585-360x0-c-default.jpg\"\n                             data-bg-lg=\"https:\/\/fairfood.org\/app\/uploads\/2021\/10\/RS-403_0f3ef38b141aad8-scaled-e1637088631585-320x0-c-default.jpg\"\n                             data-bg-xl=\"https:\/\/fairfood.org\/app\/uploads\/2021\/10\/RS-403_0f3ef38b141aad8-scaled-e1637088631585-470x0-c-default.jpg\"><\/div>\n\n                       <div class=\"index--content\">\n                           <h2>RECLAIM Sustainability!<\/h2>\n                           <div class=\"extra\">\n                               <div class=\"extra--inner\">\n                               <button class=\"button full-width\">See this case<\/button>\n                               <\/div>\n                           <\/div>\n                       <\/div>\n                   <\/a>\n               <\/div>\n                          <div class=\"col-12 col-md-6 col-lg-4 \">\n                    <a href=\"https:\/\/fairfood.org\/en\/case\/verstegen-nutmeg-on-the-blockchain\/\" target=\"_blank\" class=\"index\">\n                        <div class=\"index--image responsive-background-image\"\n                             data-bg-xs=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/31A1069-scaled-548x0-c-default.jpg\"\n                             data-bg-sm=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/31A1069-scaled-548x0-c-default.jpg\"\n                             data-bg-md=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/31A1069-scaled-360x0-c-default.jpg\"\n                             data-bg-lg=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/31A1069-scaled-320x0-c-default.jpg\"\n                             data-bg-xl=\"https:\/\/fairfood.org\/app\/uploads\/2020\/06\/31A1069-scaled-470x0-c-default.jpg\"><\/div>\n\n                       <div class=\"index--content\">\n                           <h2>Verstegen<\/h2>\n                           <div class=\"extra\">\n                               <div class=\"extra--inner\">\n                               <button class=\"button full-width\">See this case<\/button>\n                               <\/div>\n                           <\/div>\n                       <\/div>\n                   <\/a>\n               <\/div>\n                          <div class=\"col-12 col-md-6 col-lg-4 \">\n                    <a href=\"https:\/\/fairfood.org\/en\/case\/trabocca-traceable-coffee-from-ethiopia\/\" target=\"_blank\" class=\"index\">\n                        <div class=\"index--image responsive-background-image\"\n                             data-bg-xs=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/3.5-Drying-beds-1-scaled-548x0-c-default.jpg\"\n                             data-bg-sm=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/3.5-Drying-beds-1-scaled-548x0-c-default.jpg\"\n                             data-bg-md=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/3.5-Drying-beds-1-scaled-360x0-c-default.jpg\"\n                             data-bg-lg=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/3.5-Drying-beds-1-scaled-320x0-c-default.jpg\"\n                             data-bg-xl=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/3.5-Drying-beds-1-scaled-470x0-c-default.jpg\"><\/div>\n\n                       <div class=\"index--content\">\n                           <h2>Trabocca<\/h2>\n                           <div class=\"extra\">\n                               <div class=\"extra--inner\">\n                               <button class=\"button full-width\">See this case<\/button>\n                               <\/div>\n                           <\/div>\n                       <\/div>\n                   <\/a>\n               <\/div>\n                          <div class=\"col-12 col-md-6 col-lg-4 \">\n                    <a href=\"https:\/\/fairfood.org\/en\/commodities\/living-wage-and-income-for-vanilla-farmers-2-2\/\" target=\"_blank\" class=\"index\">\n                        <div class=\"index--image responsive-background-image\"\n                             data-bg-xs=\"https:\/\/fairfood.org\/app\/uploads\/2021\/11\/fairfood-2021-vanilla21-e1634812989953-548x0-c-default.jpg\"\n                             data-bg-sm=\"https:\/\/fairfood.org\/app\/uploads\/2021\/11\/fairfood-2021-vanilla21-e1634812989953-548x0-c-default.jpg\"\n                             data-bg-md=\"https:\/\/fairfood.org\/app\/uploads\/2021\/11\/fairfood-2021-vanilla21-e1634812989953-360x0-c-default.jpg\"\n                             data-bg-lg=\"https:\/\/fairfood.org\/app\/uploads\/2021\/11\/fairfood-2021-vanilla21-e1634812989953-320x0-c-default.jpg\"\n                             data-bg-xl=\"https:\/\/fairfood.org\/app\/uploads\/2021\/11\/fairfood-2021-vanilla21-e1634812989953-470x0-c-default.jpg\"><\/div>\n\n                       <div class=\"index--content\">\n                           <h2>Social Vanilla<\/h2>\n                           <div class=\"extra\">\n                               <div class=\"extra--inner\">\n                               <button class=\"button full-width\">See this case<\/button>\n                               <\/div>\n                           <\/div>\n                       <\/div>\n                   <\/a>\n               <\/div>\n                          <div class=\"col-12 col-md-6 col-lg-4 \">\n                    <a href=\"https:\/\/fairfood.org\/en\/case\/pure-africa-towards-a-new-fair-coffee-epoch\/\" target=\"_blank\" class=\"index\">\n                        <div class=\"index--image responsive-background-image\"\n                             data-bg-xs=\"https:\/\/fairfood.org\/app\/uploads\/2021\/03\/GettyImages-1251703704-e1613468601761-edited-548x0-c-default.jpg\"\n                             data-bg-sm=\"https:\/\/fairfood.org\/app\/uploads\/2021\/03\/GettyImages-1251703704-e1613468601761-edited-548x0-c-default.jpg\"\n                             data-bg-md=\"https:\/\/fairfood.org\/app\/uploads\/2021\/03\/GettyImages-1251703704-e1613468601761-edited-360x0-c-default.jpg\"\n                             data-bg-lg=\"https:\/\/fairfood.org\/app\/uploads\/2021\/03\/GettyImages-1251703704-e1613468601761-edited-320x0-c-default.jpg\"\n                             data-bg-xl=\"https:\/\/fairfood.org\/app\/uploads\/2021\/03\/GettyImages-1251703704-e1613468601761-edited-470x0-c-default.jpg\"><\/div>\n\n                       <div class=\"index--content\">\n                           <h2>Pure Africa<\/h2>\n                           <div class=\"extra\">\n                               <div class=\"extra--inner\">\n                               <button class=\"button full-width\">See this case<\/button>\n                               <\/div>\n                           <\/div>\n                       <\/div>\n                   <\/a>\n               <\/div>\n                  <\/div>\n    <\/section>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper extra-padding\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"block-title wp-block-heading\" id=\"do-you-already-have-a-question\"><strong>Do you already have a question?<\/strong><\/h2>\n\n\n    <section class=\"wp-acf-block block-faq \">\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>How does Trace relate to certifications?<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p><span class=\"TextRun SCXW245187327 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245187327 BCX0\">Certification labels have done a great job and raised a lot of awareness among consumers when it comes to social and environmental sustainability. Nevertheless, with current practices quality marks are reaching their limits. They will be the first to admit this. One problem with certification is that they only offer one standard, while every product and product chain is unique. To\u00a0<\/span><span class=\"SpellingError SCXW245187327 BCX0\">summarise<\/span><span class=\"NormalTextRun SCXW245187327 BCX0\">\u00a0this complex ecosystem of people, activities and processes in one binary certificate \u2013 fair, organic \u2013 is not enough. The next step lies in transparency and traceability \u2013 in connected chains and chain partners who can take their responsibility. Various certifiers, too, are looking into this. Trace is the next step. In the future, certification labels could potentially serve as a partner on the Trace platform. Fair trade or organic certifiers could act as the verifier of claims that are made within the Trace platform, be it with more transparency than current certification offers.<\/span><\/span><span class=\"EOP SCXW245187327 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\n                <\/div>\n            <\/div>\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>Who owns the data on the Trace platform?<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p>The data uploaded on the Trace platform will always remain in the user&#8217;s hands and will never be used or resold by Fairfood or other parties without explicit permission.<\/p>\n\n                <\/div>\n            <\/div>\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>Are consumers willing to pay more for products that are traceable?<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p>Yes, we often see an increase in the price of traceable products by 1-12% and customers are happy to pay for it! Research shows that some 75% of consumers express demand for more product data. A similar percentage of consumers also distrusts the claims companies make about their products. We see in this a clear confirmation that creating a decentralised layer of trust with systems such as ours is a good way forward.<\/p>\n\n                <\/div>\n            <\/div>\n            <\/section>\n\n\n<a href=\"https:\/\/fairfood.nl\/en\/about-us\/faq\/\" class=\"button primary align-center  \" target=\"\">See all FAQ<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6067,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-923","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trace -<\/title>\n<meta name=\"description\" content=\"Who are the people behind your products? 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