{"id":2912,"date":"2021-11-01T12:17:00","date_gmt":"2021-11-01T11:17:00","guid":{"rendered":"https:\/\/fairfood.org\/sector\/vanille\/"},"modified":"2022-09-26T13:42:29","modified_gmt":"2022-09-26T11:42:29","slug":"living-wage-and-income-for-vanilla-farmers-2-2","status":"publish","type":"sector","link":"https:\/\/fairfood.org\/en\/commodities\/living-wage-and-income-for-vanilla-farmers-2-2\/","title":{"rendered":"Vanilla"},"content":{"rendered":"\n
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\n Making little profit in a thriving industry<\/span>\n <\/h1>\n

Vanilla is one of the most expensive spices on earth. Still, many of the people growing it make less than 1 euro a day and suffer extreme income insecurity.<\/p>\n\n

\n Trace your vanilla<\/a>\n <\/div>\n <\/div>\n\n
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The problem<\/h1>\n\n\n\n

Although vanilla is one of the most expensive spices in the world, much of the industry profits are distributed unevenly. The players at the top of the chain (e.g. companies and flavour houses) influence the prices and demand, and can thus be seen as powerful stakeholders. Because of fluctuating prices of vanilla and the uneven value distribution, farmers cannot predict how much money they will earn from their vanilla sales each year, leaving them in a vulnerable position.<\/p>\n\n\n\n

In Madagascar, where most of the vanilla consumed in the world is grown, about 75% of farmers – including 60.000 smallholder vanilla farmers – are not ensured a living income and live below the poverty line of $1.90 a day. This reality is common to different producing regions: even when sold at record prices, farmers do not receive enough or fairly. And as prices plummet, as was the case during the COVID-19 pandemic, they are pushed to higher levels of poverty. <\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n

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What we did so far<\/h1>\n\n\n\n
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Engaging different actors<\/h3>\n\n\n\n

A fair pay enable farmers to break with the cycle of poverty and take better care of their families, invest in insurance to recover from unexpected externalities, invest in new crops, and have savings to fall back on. To set a fair price, Fairfood has engaged with leading multinational brands and flavour houses sourcing vanilla from Madagascar, the world’s leading producer, to raise their awareness of the issues farmers face as a way to ensure they commit to changes in policy and practice around the Vanilla fair trade. The result was the report “Bittersweet Vanilla”. <\/p>\n\n\nDownload our report<\/a><\/div>\n<\/div>\n\n\n\n

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Tracing vanilla <\/h3>\n\n\n\n

Social Vanilla sells vanilla in all of its shapes, from bean to powder. Despite having a sustainable production strategy from the start and sourcing its products directly, this Danish start-up needed a tool to prove its claims. That’s when Trace got into the game. With the help of traceability and with fair payments in place, the aim is to contribute to vanilla price stabilisation and, ultimately, to the empowerment of farmers.<\/p>\n\n\nGet inspired<\/a><\/div>\n\n\n\n

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\t\t\t\n\t\t\t\t\t\tAmie N’Dong<\/span>\n\t\t\t\t\t\tCEO and Co-founder at Social Vanilla<\/span>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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When we began to work on the marketing and sales of our product, we understood the importance of proving our claims of transparency. We knew we were sourcing as direct as possible, but we didn\u2019t have a way of backing that claim up to our customers yet.<\/p>\n\t\t<\/div>\n\t<\/section>\t\t\n<\/div>\n\nDiscover Trace<\/a>\n\n\n

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Read more on vanilla<\/h2>\n\n\n
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